STEP BEYOND THE WORLD YOU KNOW INTO THE REALMS OF THE PHYGITAL...
Navigating our NEW REALITIES are the people who embrace the modern world as quickly as it changes. They are passionate about pushing the boundaries and limits of the physical, bringing elements of make-believe and digital realms into what they wear, what they say, and how they think.
Whether it is developments in technology or questioning the balance of human vs machine, the inhabitants of our NEW REALITIES are smart, solipsistic, and live in the space between reality and fiction: the phygital.
The NEW REALITIES trend brings the colours and textures of the digital world into the physical. Exploring what we have dubbed the “phygital” through style, brighter, neon and electric hues dominate the looks, bringing a current of eternal youthfulness and exploration within fashion out onto the runway and into the salon. Think DIY outfits that put a spotlight on colour clashing and metallic tones that mimic the tech we hold in our hands.
WHAT YOU NEED TO RECREATE THIS TREND
SALON SERVICE: COLOR PLAY
NEW REALITIES is all about bringing the vivacity and imagination of digital worlds into the physical. The COLOR PLAY service offers the chance to play with colour to create effects that can be as intense or as subtle as the client desires.
The new, improved, highly pigmented CHROMA ID formula guarantees maximum colour intensity, ensuring intense and long-lasting results.
With its integrated Low Salt Technology and Bonding Technology,
CHROMA ID enables hairdressers to colour hair while maintaining and improving hair quality.
