Partnership - We know hairdressers and their salons. We’ve been supporting and partnering with them for almost a century. Strengthening this bond between us runs through everything we do. When you join us, you join a family of professionals. It’s a community where you can learn and showcase your skills as we travel forward together.
Craft - We help you to stay a cut above the rest with Essential Looks. Bringing you the latest trends from the catwalk and techniques in cuts, colour and styling. With the right professional hair products to deliver them.
Growth - Every hairdresser is on their own unique path. Wherever you want yours to lead, we walk every step with you, with our new blended learning education program. We support you wherever and whenever you want to upskill yourself.
Future - We’re taking steps to leave less footprints behind. From sustainable ingredients and sustainable materials, to reducing footprint by 30%. We also want to bring about lasting change for people. Which is why we’ve trained over 2,600 disadvantaged young people in the craft of hairdressing. 

Our team of passionate chemists and coulourists worked together to build a portfolio of brands as diverse as your clients. From professional in-salon and home maintence hair care products such as shampoo, treatments and conditioners, over our styling products which inspire you to create personalised client expierences to strong hair colour products.
Be inspired by the latest trends, new techniques and inspiring business insights from our brand ambassadors and other influential hairdressers in our community. More than 200,000 hairdressers across the globe have joined our live sessions on Facebook and Instagram pages. It’s a space to swap stories and ideas, to expand your skills and excel at what you love. And get the recognition that helps advance your career. Together, we grow stronger. Events, regional awards and platforms to showcase your skills: Join us and showcase your skills across our platforms.