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tbh – true beautiful honest Permanent Color Creme 8-12C Light Blonde Cendré Ash 60ml

IDH No. 2846009

tbh – true beautiful honest is our first multidimensional, vegan* permanent hair colour, developed to create natural-looking, "my hair, but better" results. Formulated with HEP+ hair colour dye, known to help reduce the risk of developing allergies**, tbh – true beautiful honest 8-12C Light Blonde Cendré Ash Color Creme delivers a shimmering, powdery colour result, illuminating with natural shine whilst enhancing the hair's own highlights and lowlights.

Product Details

tbh – true beautiful honest – Personalised hair colour that enhances the hair's natural highs and lows, for a "my hair but better" result.

Key benefits

  • Cendré Ash tone direction
  • 100% vegan formula*
  • Up to 100% multidimensional white hair coverage**
  • Up to 50% less ammonia***


tbh – true beautiful honest professional hair products feature a 100% vegan formula* and naturally-derived ingredients that offer a high level of care during the colouring process: HAIR COLOUR DYES** – Crafted together for shimmering, powdery nuances, they include a specialist hair colour dye (HEP+) known to reduce the risk of developing allergies***. 50% LESS AMMONIA (Ammonium Hydroxide) – Up to 50% less Ammonia**** for preserving hair integrity and providing a more pleasant colouring experience. GRAPE SEED OIL (Vitis Vinifera Seed Oil) – Leaves the hair with a natural, healthy glow. ARGAN OIL (Argania Spinosa Kernel Oil) – Widely used in skin care, this natural ingredient enhances the hair's softness. MACADAMIA OIL (Macadamia Temifolia Seed Oil) – Known for its caring properties, this natural ingredient boosts the hair's shine. SHEA BUTTER (Butyrospermum Pakii Butter) – Rich in fatty acids, Shea Butter is used in the Tone Softener formulation to help improve the hair's condition. *Free from animal-derived ingredients. **Hydroxyethyl-p-Phenylenediamine Sulphate, Resorcinol, 2,7-Naphthalenediol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCL, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl-4,5-diamino-pyrazole sulphate, 2-Amino-6-Chloro-4-nitrophenol. ***Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction which can be severe. Always perform an Allergy Test 48 hours before each application. If you have previously suffered from a reaction after colouring the hair, you must not use this product. Follow the safety instructions on the packaging and consult www.schwarzkopf-professional.com for further advice. ****vs. standard permanent colouration.



  • Brand

    TBH (P) - SB

  • Product dimensions

    Height 161 mm
    Width 38 mm
    Depth 32 mm

  • Product weight

    0.075 kg

  • Ingredients

    Aqua (Water, Eau), Cetearyl Alcohol, Glyceryl Stearate SE, Glycerin, Octyldodecanol, Ammonium Hydroxide, Ethanolamine, Sodium Cetearyl Sulfate, Vitis Vinifera (Grape) Seed Oil, Cocamidopropyl Betaine, Argania Spinosa Kernel Oil, Macadamia Integrifolia/Tetraphylla Seed Oil, Parfum (Fragrance), 2-Methoxymethyl-p-Phenylenediamine, Sodium Sulfite, Sodium Chloride, 2,7-Naphthalenediol, Etidronic Acid, Resorcinol, Sodium Sulfate, Ascorbic Acid, 2,4-Diaminophenoxyethanol HCl, Alpha-Isomethyl Ionone, 5-Amino-6-Chloro-o-Cresol, Benzyl Alcohol Read more Read less

Tutorials & Instructions

tbh – true beautiful honest – Personalised hair colour that enhances the hair's natural highs and lows, for a "my hair but better" result.

How to use

If less than 50% white hair, use the desired shade. If more than 50% white hair, mix 2:1 with a Natural shade. Mix tbh – true beautiful honest Permanent Color Creme 1:1 with IGORA ROYAL Oil Developer 3%/10 Vol., 6%/20 Vol., 9%/30 Vol. or with IGORA VIBRANCE Activator Lotion 1.9%/6 Vol. Do not shampoo prior to application. Apply colour mixture to dry hair only. Wear protective gloves. Development time: 30-45 minutes When processing is complete, add a small amount of warm water and gently emulsify, then rinse out the colour thoroughly with warm water until the water runs clear. Shampoo with a colour-protecting shampoo. After shampooing, for long-lasting, intense colour results, use Schwarzkopf Professional Hair Sealer. Please download the tbh – true beautiful honest IFU for detailed instructions.


Permanent Color Creme. For professional use only. Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or a sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary 'black henna' tattoo in the past. Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with eyes. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves.