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Be bold. Art is the answer, creativity; the solution and human connection; the remedy. Crafted Souls is about embracing the power of imagination, hair should be bold, encompassing an exaggerated silhouette, it should feel artisanal.
Seamlessness, vibrancy and intensity of shine should all be utilised to communicate the craft of creating joyful colour. Whether a beautiful rounded line or something more “felt” the hair should feel non-mechanized and expertly crafted.