Amplify Cleanser
A transparent cleanser developed to deeply cleanse fine hair, creating a thicker hair feel while maintaining natural shine. It leaves roots clean and hair light, providing a weightless base for voluminous styles. Ideal for clients seeking lift and an airy hair feel.
“The perfect shampoo for very fine, volume-lacking hair. It delivers prolonged scalp freshness with a noticeable feeling of relief and unclogging.” - Agnieszka, Hairdresser from Poland
Amplify Foam Conditioner
The Amplify Foam Conditioner is where the range truly stands apart. Its unique foam consistency delivers non-overburdening care, making it ideal for fine hair types. This airy, lightweight texture distributes effortlessly through the hair, providing smoothness and natural shine. It detangles with ease, leaving hair manageable and healthy-looking.
“Excellent detangling – the hair was easy to comb through, both wet and dry. The airy, mousse-like texture is easy to distribute and feels light in the hand.” - Lukas, Hairdresser from Germany
Amplify Root-lift Spray Conditioner
A versatile, volumising spray conditioner that deeply reconstructs the hair structure, provides 100% more volume for up to 48 hours* and offers heat protection up to 230°C . Applied at the roots, it delivers instant lift and energises fine hair where it’s needed most. Applied through mid-lengths and ends, it create a fuller hair feel and lasting volume. This is a hero product for full-bodied hair
"Hair feels more voluminous, airy, firmer and more structured to the touch" - Jana, Hairdresser from Croatia
* When used in combination with the Amplify Cleanser versus untreated hair.
Ingredients That Work in Balance
A combination of Matcha Extract and Caffeine lies at the core of the Amplify range. Matcha Extract is known as a natural antioxidant with soothing properties and is commonly associated with strengthening and shine, while Caffeine is commonly known for its stimulating effect.
Within the Amplify Root-Lift Spray Conditioner, Matcha Extract is associated with benefits such as strengthening, deep hair repair and supporting the reconstruction of the hair structure, contributing to a fuller, more resilient look. Caffeine complements this by helping to increase blood circulation. A distinctive ingredient in this formula is Eucalyptus Extract. Known for its stimulating properties, it supports further lift at the roots.
A Fragrance That Feels Natural
The Amplify collection features a fresh, uplifting fragrance of lime, mandarin and green tea leaves, creating a clean, energising sensory experience. This scent combination is fresh yet luxurious, accented with notes of iris and delicate freesia.
The Result
Volume appears naturally. Fine hair gains lift and presence while remaining soft and fluid to the touch. The freshness scent of green tea, citrus and soft florals linger lightly in the hair.
