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The Art of Authenticity



Authentic Beauty Concept promotes the authenticity of artists by giving a carte blanche to contemporary painter Alice Grenier Nebout to create an artwork that embodies their values.

The Art of Authenticity celebrates individuality, creativity, and the beauty of being true to oneself.



Embracing Authentic Beauty



Introducing Alice Grenier Nebout

Alice Grenier Nebout, a Franco-Canadian artist based in Paris, is a rising figure in the French art scene and recognized in elite circles. Known for her instinctive and unfiltered artistic style, Alice creates imaginary worlds rich in symbolism and illusion. Her paintings, often characterized by imperfect yet vibrant lines and spontaneous, intuitive strokes, resonate with our brand’s message of embracing one’s true self and live in the now.



Flowers, Colours of Time: An Artwork Rooted in Authenticity

Alice Grenier Nebout’s artwork created exclusively for Authentic Beauty Concept, "Flowers, Colours of Time," embodies the essence of authentic beauty. Each flower symbolizes the individuality and diversity celebrated by Authentic Beauty Concept. Infused with feminine notes, the artwork showcases the profound character and authentic beauty within everyone. Inspired by the craftsmanship of hairdressing involving different textures and ingredients, Alice used oil paint, acrylic, and pastel to emphasize the raw, imperfect quality of her brushstrokes and lines. The artwork's name "Flowers, Colours of Time" reflects nature’s timeless beauty, emphasizing that authentic beauty is about embracing our unique flaws and differences.



The Gifting Collection: Art Meets Beauty

To further celebrate this collaboration, Authentic Beauty Concept presents an exquisite collection of gifts adorned with Alice Grenier Nebout’s captivating artwork. Luxurious soft vegan clutches featuring her vibrant painting offer five pre-packed options, including a Cleanser & Conditioner duo and a curated selection of hair essentials.

The gifting range also includes a Limited Art Edition Glow Scent Candle, crafted in Portugal and featuring Alice’s beautiful artwork. Encased in a luxurious box, the candle is perfect for gifting or as a sophisticated addition to your salon decor.



The Soft Vegan Clutch

At the heart of our gifting collection is the Soft Vegan Clutch, crafted from 100% recycled materials with a focus on quality and detail. The elegant beige exterior of the clutch complements any outfit with effortless sophistication, while the interior is lined with Alice Grenier Nebout’s colourful artwork, adding a unique artistic touch. This versatile accessory seamlessly transitions from a chic cosmetic bag to a stylish small handbag, perfect for any occasion. It is available in various pre-packed options, including the Forever Fab Hair Set. This curated set features Dry Shampoo, Hand & Hair Light Cream, Indulging Fluid Oil, and Strong Hold Hairspray ensuring your clients fab hair all-day long.